Coach At A Luxury Retailer Of Handbags And Accessories

Lu Chen Susan Jackson HR STRATEGY IV March 7, 2016 Coach: Game to Win in Fashion Introduction Starting as a luxury retailer of handbags and accessories, having 17,200 employees, headquarter located in New York, Coach now ranks No. 63 among the world’s most valuable brands. It has an estimated market capital of $11.7 billion as of May 2015, according to Forbes. Coach’s products range from handbags, gloves, hats, wallets, jewelry to perfume and body lotion. Coach’s vision says: â€Å"TO BECOME †¨THE COMPANY †¨That DEFINES GLOBAL †¨MODERN LUXURY.† In the recent years since 2010s, its product ranges have been especially diversified, because the company is planning on transition into a â€Å"premium lifestyle brand†, meaning instead of defining fashion in handbags, Coach now wants to define fashion in many other things. Coach’s vision and core values mainly derives from the time of its establishment. People then value quality and authenticity very much, and they can use one handbag for many years. When the bag gets scratched or the zip is broken somehow, they’re also willing to go and fix it, just in order to use it for a longer time, because they’re emotionally connected to the brand, and the handbag. All these values of that time allows Coach to survive and flourish rapidly, developing a lot of loyal customers. However, time changes, and Coach’s first batch of customers are not the main group of people paying for its products. This paper mainly discusses coach’s recent challengesShow MoreRelatedBusiness: Luxury Good and Competitive Advantage1562 Words   |  7 Pages Maloree Johnson Business Strategy September 22, 2014 Coach Case Study 5. What is Coach’s strategy to compete in the ladies handbag and leather accessories industry? Has the company’s competitive strategy yielded a sustainable competitive advantage? If so, has that advantage translated into superior financial and market performance? A business strategy refers to the means by which it sets out to achieve its desired objectives and goals. Coach’s competitive strategy deals exclusively withRead MoreCoach Inc1172 Words   |  5 PagesCoach Inc.: Is Its Advantage in Luxury Handbags Sustainable? Executive Summary Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? Company History ââ€" ª Founded in 1941 by Miles Cahn, a leather artisan, who began producing women’s handbags; simple in style and resilient to wear and tear. ââ€" ª Even after 40 years of business, coach was able to grow at a steady rate by setting prices about 50% lower than most luxurious handbags, adding new models and establishing accounts with retailersRead MoreCoach Inc.: Is Its Advantage in Luxury Handbags Sustainable?5123 Words   |  21 Pagescase teaching note 8 Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? Overview In the six years following its October 2000 initial public offering (IPO), Coach Inc.’s net sales had grown at a compounded annual rate of 26% and its stock price had increased by 1,400% as a result of a strategy keyed to â€Å"accessible† luxury. Coach created the â€Å"accessible† luxury category in ladies handbags and leather accessories by matching key luxury rivals on quality and styling, while beating them on priceRead MoreCoach, Inc. Marketing Plan Essay2731 Words   |  11 PagesCoach Marketing Plan June 2010 – June 2012 BUS 620: Final Group Project March 8, 2010 *Executive Summary *- The focus of our 2 year marketing campaign is the building of the Coach line of handbags. The typical market focus of the handbag business for Coach is geared towards middle class women who have an interest in quality handbags and don’t who mind paying a little more for the quality and prestige of Coach products. While a Coach handbag is certainly a niche item, we feel thereRead MoreCoach Inc. case analysis7833 Words   |  32 Pagesï » ¿Executive summary Coach, Inc. is an upscale American leather goods company known for women’s and men’s handbags, as well as items such as luggage, briefcases, wallets and other accessories (belts, shoes, scarves, umbrella†¦). The firm was founded in 1941, in a loft in New York as a partnership called the Gail Manufacturing Company. As of July 2, 2011, the company operates in over 20 countries with more than 1,100 retail stores and around 15,000 employees worldwide. Today, Coach Inc. has distributionRead MoreCoach Concept Of Coach Company1599 Words   |  7 PagesThe Coach brand is one of the most recognized brands in both North America and overseas in targeted international markets. Coach Incorporated markets a lifestyle to a loyal customer base. At the same time they provide consumers with fresh, compelling, and innovative products that are extremely well made at an attractive price. (Coach Incorporated, 2015) We note that in their responses to customer demands for both fashion and function, Coach Incorporated offers various styles and product categoriesRead MoreCase Study : Coach Inc.1748 Words   |  7 Pagesfollowing case analysis will assess Coach Inc. and its strategy in the accessible luxury brand goods market. The coach strategy focuses on its luxury rivals in matching key quality styles while offering it at a cheaper price. The company offers most products at a 50% off discount price less than other brands which gives them a competitive advantage pertaining to its customer base. Coach marketed its products to middle –income consumers desiring taste of luxury, but also affluent and wealthy consumersRead MoreEssay Coach Inc ITs strategy in the accessible luxury goods market6064 Words   |  25 PagesCase Study 7: Coach Inc. in 2012: ITs strategy in the accessible luxury goods market __GROUP 8_ GROUP MEMBER Name Class Roaster ID Student ID Nguyá »â€¦n Há º £i Anh AFA54A 01 11120068 Tá º ¡ Yá º ¿n Ngá » c AFA54A 29 11122843 AFA54A 31 11123066 Nguyá »â€¦n Ngá » c PhÆ °Ã† ¡ng AFA54A 32 11123139 Phá º ¡m Trung Thà  nh AFA54A 36 11123531 Trá º §n Ngá » c Trung AFA54A 45 11124302 VÃ… © Ngá » c Diá »â€¡p AFA54A 05 11120600 Trá º §n Quang Hiá º ¿u AFA54A 17 Read MoreMarketing and Coach4120 Words   |  17 PagesCoach, Inc. About Coach, Inc Coach, Inc in New York, NY is the most recognized luxury American brand manufacturing women’s handbags and purses. It was established as a family-run workshop in 1941 and incorporated in Maryland (Manta). The SIC Code is 3171, and the NAICS Code is 316992. Besides women s handbags and purses, it also produces women s accessories, travel bags, outwear, personal leather goods, apparels, belts, scarves, and men’s business cases, wallets, and purses. In 2010Read MoreHistory And Growth Of Coach Company2317 Words   |  10 Pages 2 Coach Inc. was founded in 1941 as a small family-run workshop in a Manhattan loft. With the joining of Miles Lillian Cahn, Coach Inc. was able to innovate a process to make more flexible, superior and softer leather for the leather goods. Later on, Bonnie Cashin joined Coach as creative head to design handbags for Coach (Coach Ltd Annual 10K report P.2). With the help of the revolutionized product s design, Coach started to develop a better reputation. In 1985, Sara Lee bought Coach Inc.